In 2014, an event occurred that forever transformed online communication. For the first time ever, mobile internet use became more common than PC/desktop browsing. Simply put, more people began to use mobile devices to connect with businesses, organizations and the healthcare industry.
In the healthcare industry, one of the keys to success for any hospital is its ability to communicate with patients, doctors and other stakeholders. How can the use of cutting-edge technology improve these communication processes? Let’s find out.
Unleashing New Innovations In Communication Via Apps
How much time and money do medical practices and hospitals spend on communicating with patients about lab results, appointments and care messages? Perhaps the more important question is, what happens when these communications fail?
As the population becomes more connected, people value being able to address their medical concerns using apps. Confidence in apps has certainly grown by leaps and bounds in the retail sector, with nearly 50% of all purchases being made on a mobile device.
If we take a cue from the Mayo Clinic, we can see how powerful apps can be in regard to healthcare.The Mayo Clinic provides an app to patients that: Offers healthy living advice; Provides appointment requests; Delivers lab and X-ray results; and Supports doctor office-patient messaging.
Traditionally, the amount of human labor associated with these tasks could be tremendous. Imagine how much more efficient office staff could be if freed from performing these chores. Furthermore, we can envision how care improves with automated communication: Calls and information are susceptible to becoming botched by human error, while apps can provide a running log of all activity so there’s no question as to whether or not communication occurred.
In the past, having a website was an adequate online presence. The next step was to make sure your site was mobile friendly: If users could not read your web content on their smartphone, many potential contacts were lost. The next logical step is being able to interact fully with your audience via apps.
In addition to the Mayo Clinic, apps like these have been embraced by leading institutions such Massachusetts General Hospital, the Cleveland Clinic, UCLA and many others. The trend is likely to continue as these early adopters continue to gain a distinct competitive advantage.
This move toward increased digitalization is not reserved strictly for the largest healthcare centers. In fact, app development can be customized at an affordable cost for nearly any size hospital, medical center or multi-physician practice.
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